This Mashable article claims that 41% of all Kickstarters fail. So how can you make sure your campaign is a smashing success? Try some of these tips to create a kick ass campaign.
Make a sweet video
Kickstarter School says that projects including videos on their campaign page succeed at a much higher rate (50%) compared with projects that don’t utilize video (30%).
The site contains helpful how-tos and advice. Don’t just sit in front of a camera talking about your project. Try something out of the ordinary—make the video fun and engaging. Are you a musician? Include some concert or behind the scenes footage. Set yourself apart from the other campaigns by doing something that will pique donor’s interest and entice them to open up their pocketbooks.
Offer incentives to donors
One of the wonderful things about Kickstarter is that donors will never own a piece of your company. You don’t have to answer to them or provide them with annual reports, but one great way to get donations is to offer up an incentive for donating. For instance, Grammy nominated musician Casey Driessen offers several different incentives for donors on his kickstarter page ranging from email updates and CDs to day-long workshops and one-hour solo concerts.
Hustle never sleeps!
Make your Kickstarter project your full-time job until your goal is reached. Ask neighbors, friends, family, and total strangers to donate to your campaign and share it with their friends. Send information (along with the link) to businesses or foundations who might contribute and ask them to share it with their customers. Get the press involved by calling your local television station or newspaper and pitching them your story. Host parties in your neighborhood to tell people your story. Spend as much time as you can dedicate to telling every person you meet about your campaign. It’s up to you to make your campaign a successful one!12 months ago • 2 notes